The Red Flag Campaign (2010)



Curriculum Cost

Public awareness campaign created by the Virginia Sexual and Domestic Violence Action Alliance. Encourages bystanders to intervene when they witness peers in dating or sexual violence situations. The posters address:

  • emotional abuse,
  • jealousy,
  • victim blaming,
  • isolation,
  • sexual assault,
  • sexual coercion, and
  • stalking.

Posters represent diversity of racial/ethnic backgrounds and both heterosexual and same-sex relationships.

Empirical Support

In Fall 2015, researchers at the VCU Institute for Women's Health conducted a pilot evaluation of The Red Flag Campaign in a random sample of 263 college freshmen at VCU.

Analyses showed that greater exposure to The Red Flag Campaign was associated with more positive bystander attitudes and bystander efficacy.

Target Audience

College students.